Apparatus

Apparatus London is an elegant showroom and gallery inspired by 1930s architecture and Persian hospitality. We designed the space in close collaboration with Apparatus, an interdisciplinary design studio focused on lighting and objects, with showrooms also in New York and Los Angeles. The 3,800 sqft retail space sits across two levels in a Grade II listed building. The design taps into the emotional, human potential of interiors and the objects that inhabit them. Robust materials were carefully selected to maximise longevity and reduce maintenance costs over the building’s life cycle. We invested in quality craftsmanship to achieve meticulous detail across every aspect of the design by working with centuries-old contractors, Takenaka, and specialist joiners, Seamers, both operating locally in London. The ground floor is a dreamlike, chalky space where materiality displays a gentle patina and bespoke net drapery diffuses sunlight. Nods to classical architecture are present in non-structural columns and geometric motifs. A custom-built ceiling was developed to allow simple reconfiguration of the gallery. Bespoke lighting and objects can be displayed anywhere within the space to suit different layouts and modes of expression. A concealed structural frame transfers weight to the basement enabling flexibility of the ceiling that can support the weight of two tonnes. The elegant square motif that appears across the ceiling is seen around the walls with circular detailing. The balance of movement within the plaster on the main walls was delivered with artistic precision. Hand-selected Italian Calacatta Classico marble was cut to replicate overhead panels and meticulously laid to mirror them. The sweeping curve of the stair was modelled off-site then installed in a series of v-grooved lacquered walnut burl panels. The bespoke detailing of the stair is finished with a brass handrail wrapped in hand-stitched suede and brass stair nosings which match the grooved details of the wall panelling. The palette changes as you transition from the lighter ground floor to the staircase and lower level. Shades of taupe and chocolate are used sumptuously, with a velvet ceiling, deep plush carpet and bronzed mirror panelling as the backdrop.