ICON Store Sanlitun

ICON：It is not a cool brand like a traditional Buyer shop.Its focus on quality, Cost-effective and unique to create a life style. We are providing a energy saving, environmental protection, natural materials for your of comfortable fashion. My style my choice. The new retail shop will be bring a new, cohesive brand language to the retail enveronment, enabling brands to move on different retail channel platforms.This will create a meaningful quality shopping experience that leads to business success. The brand positioning Featured niche women's clothing store brand, Cost-effective products and experiences, A unique niche brand, New relationship, Driving the brand's retail, One-stop shopping experience, Irrational brand loyalty. Brand vision: We are committed to providing unique women's products for women with unique tastes, and we also design exclusive ICON women's clothing based on ICON female customers' preferences. Typical customers and potential customers Typical customers ICON users focus on them self image and sensitivity to fashion. A little small and exquisite. Some little taste. Like to be comfortable, but also have a sense of design. Unique and quality. Pay attention to details and like to take pictures. I like to wear clothes and I also know the proper style. Both the shopping environment and experience are very important. Potential customers Loving the life, liking simple and comfortable design and life. Fashion consciousness is gradually awakening. I hope to find my own style. The clothing is more functional and meets the needs of daily work and life. I will consider a piece of clothing that can be used for a variety of occasions. We expect this space to be eye-catching and artistic. We expect this space to be flexible. We expect this space to be always new. We expect this space to be pleasant and stopworthy.