Maida Smiles Dental Clinic

Maida Smiles is a world-class cosmetic dental clinic located in the City of Westminster, northwest London. Principal dentist Pedro Gutierres was seeking an architect firm who could deliver a unique and memorable brand and design concept for its new high street premises in Maida Vale. Due to the setting and nature, this project required sophistication to mirror the affluent surroundings dubbed ‘Little Venice’ - defined by its Regency style with white Stucco buildings. It also needed to be visually engaging while promoting the personality of the clinic with a progressive feel in keeping with the advanced cosmetic work taking place onsite. The design inspiration centred around an interpretation of ceramic dental implants which are commonly used in restorative dentistry. This took the form of more than 500 hand-crafted ceramic discs which cover the walls in a honeycomb-style cluster, providing a modern, clean and clinical edge. The design also features a hidden curvilinear door leading to the main clinical area which effectively disappears when shut blending back into the wall. The ‘wrap-around’ ceramic wall design with curving corners helps bring movement and provides connection and continuity to the outside realm. While the reception desk itself is made of concrete linking the floor and ceiling while limiting the use of excessive materials. Another key aspect involved the technical design within the actual dental theatres, which required a deep understanding of workflow, equipment and procedures within surgical and operating areas. Many factors must be carefully considered in these live working environments, including careful management of space and movement of people. Practical and ergonomic solutions for technical equipment, instruments and waste disposal are also fundamental and must work seamlessly with any design concept. The overall result for Maida Smiles is a minimalist, free-flowing design which maximises the use of space. The custom-made ceramic wall and iconic furniture also work in tandem to create an interesting dynamic, affecting surfaces, light and reflection. This project helps illustrates how an artisan design approach - involving acute attention to detail and delicate craftmanship - helps deliver tailored solutions meeting individual clients' needs. It further demonstrates the benefit of a collaborative approach centred around an open, honest and transparent working relationship between architects and clients.