MUSÉE ATELIER AUDEMARS PIGUET

Musée Atelier Audemars Piguet is located among the historical complex of workshops and factories in Le Brassus in the heart of La Vallée de Joux. Its organization and architecture embody the core values of Audemars Piguet. It is characterized by the independent spirit of the family-owned company that has retained autonomy over the years, making it a game-changing innovator in a field governed by rules and traditions. It is rooted in the heritage of watchmaking in La Vallée de Joux, which goes back centuries and is nested in the nature and culture of the place and the people of the valley. And finally, it incorporates the inner tension that characterizes Audemars Piguet and resonates throughout the brand, the craft and the designs as captured in the motto: to break the rules you must first master them. Musée Atelier Audemars Piguet is conceived as an oxymoron. Striking yet subtle. Contemporary yet timeless. Functional yet sculptural. Floating yet rooted. Local presence with a global resonance. A striking landmark that is seamlessly integrated in the local landscape. A contemporary yet timeless architecture that blends with the historical buildings to create an intuitive sequence of spaces – old and new. A pavilion for the art and science of watchmaking that is conceived as a storyline for the visitors – every element is governed by the functional requirements of the exhibition, while appearing as a striking sculpture conceived in a single gesture. The spiral-shaped building is embedded in the surrounding landscape and features curved walls made of load-bearing structural glass. Optically flowing transitions characterize the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed.