Otro Football Offices

We were commissioned in 2018 to design the headquarters for new Football Media Company, Otro, in London, UK, as started up by David Beckham. Otro brings together 17 of the world’s superstar footballers on one media platform including Lionel Messi, Luis Suarez and Neymar. The design is based on our contemporary design principals that we explored in our future workplace research project, which includes biophilic and sustainable design principals, flexible workspace design and the integration of emerging technologies. As a new company, there had been a limited amount of visual branding carried out prior to our commission and so we wanted the architectural design to emanate the brand through integrated branding elements and by creating the right balance between a space that felt sporty and yet sophisticated and premium at the same time. It features sporty black interiors with accents of the Otro colour of neon green on service pipes and lighting. The spaces are divided into five specific areas along the long axis of the building, separating a reception and ‘Augmented Reality field’ area, a cafe/bar and meeting area, a lounge and amphitheater area surrounded by working desk area, and finally a relaxation area at the far end of the building. Translucent projection screens hang down from the ceiling showing the latest scores and data, as well as their players in action. The exterior of the building remains fairly subtle and in keeping with the neighborhood, while the large arched windows provide a clear public view into the Augmented Reality activated public gallery used for promotional, hosting and leisure purposes. The roof top provides space for the solar panels, a roof garden and roof terrace for employees.