Piccadilly

Working with the Crown Estate, DSDHA devised plans for the redevelopment of 33-35 Piccadilly, to create a new, high-quality retail and office development. The scheme features finely-crafted elevations, finished with Portland stone, and has a highly articulated profile, linking in scale to neighbouring buildings such as the Royal Academy. It offers a generous ground and first floor arcaded elevation and masonry construction, whilst offering well-lit workspace on the floors above. The four facades address Piccadilly and Wren’s Grade I Listed St. James’s Church to the south, Swallow St (connecting to Regent St) to the west, the north towards Vine Street and to the east Piccadilly Place, adjacent to Norman Shaw’s Listed Piccadilly Hotel. The scheme will replace a post-war office block, known as Airwork House, dating from 1956 and it will offer retail on all of its elevations, as well as a new entrance to its commercial accommodation on the corner of Vine Street and Swallow Street. The building is designed with sustainability in mind, aspiring to achieve a BREEAM ‘Excellent’ rating for the Office areas and a BREEAM ‘Very Good’ rating for the retail areas. The tall, light and open street frontages will encourage activity at ground level, enhancing the quality of the urban realm and offering a sense of pause opposite Wren’s church, on fast-paced Piccadilly.