Shepherd's Bush Market

The project sees the combination of an upgraded shopping environment with increased retail space for existing and future traders to grow, new public realm and landscaping, co-working spaces, a life science incubator and affordable homes. Supporting Yoo Capital’s pledge to retain the rich cultural identity of Shepherd’s Bush Market, thoughtful improvements have been made throughout the site, including new entrances to improve the flow through the markets, an upgraded canopy with inbuilt lighting to support the traders year-round, and investment into new and existing units to support growth opportunities within the market. The plans for the Old Laundry Yard site accommodate approximately 1,780 jobs within the designed workspace building, and a life science incubator, the largest of its kind in London, will be operated by Imperial College London to drive start-ups and SMEs in affordable workplaces. The site will also bring affordable homes to the area, these have been designed in conjunction with the London Borough of Hammersmith and Fulham and will be transferred to the council to own and manage following completion. The special clash of uses and mix of cultures which is at the heart of this historic market, creates authentic fun at street level and above seeking to build upon and enhance the rich culture of the Market and neighbourhood. Sustainability is promoted through community engagement by championing a self supporting ecosystem built upon a refreshed equitable ground plane. Placing a refreshed, equitable and green public realm for the Market at the centre of the masterplan unlocks this historically hidden site. A key concept is to merge the Market and workspace environments creating a clash of life and culture. This is reinforced by four character areas: 1. Shepherd’s Bush Market; is to remain linear, follow the viaduct yet bleed into the workspace and associated public realm; 2. Goldhawk Yard; unlocks an existing public space and connects it to the Market; 3. Pennard Mews; respecting the properties on Pennard Road by providing a modern approach to a traditional industry led mews; 4. Pennard Gardens; provides the affordable housing, amenity and play space for the 40 mixed tenure units.