Tottenham Hotspur Stadium General Admission Interiors

Tottenham Hotspur Stadium sets a new benchmark for stadium interiors, showcasing world-class design and providing an enhanced experience for every fan, no matter what ticket they hold. Jump Studios and Populous have designed a variety of destinations within the stadium for fans to meet up before, during and after matches. These spaces elevate the matchday experience, offering more choice and unique experiences, while also providing considerable added value for the club as spectators bring their custom to the ground well before kick-off. In a survey of 4,300 Tottenham Hotspur fans, 93 per cent of fans said they were getting to Tottenham’s new ground at least 30 minutes before kick-off to experience the facilities on offer. The design schemes feature a wide palette of concrete, metal and reclaimed timbers, used to complement the surrounding urban area and reinforce a strong sense of authenticity for fans. At the heart of the stadium’s fan offering is the Market Place beneath the South Stand. Located within a stunning five-storey atrium, here, a multitude of different food offerings float like islands on the wide expanse of concourse, and on the far wall the longest bar in Europe, the Goal Line Bar, stretches 65 metres from one end of the space to the other. Supporters can choose from fish and chips from the Linesman outlet, a burger from the N17 Grill, a pizza from the Smashed Olive or Asian cuisine from the Naan & Noodle. Alongside the Market Place is the Beavertown Tottenham Taproom, where fans can enjoy an exciting range of craft beers brewed just metres away in the world’s first in-stadium microbrewery. The design scheme merges key elements of Beavertown’s distinctive look and feel – aliens, spaceships, skulls – with the familiar material palette from the stadium’s concourse and Tottenham Hotspur’s brand colours to create a vibrant space and a truly unique matchday experience for fans. On the general concourse, three feature bars inspired by Tottenham Hotspur’s history and the local area inject further life and character into the stadium’s interiors. The designs draw inspiration from the best elements of the modern premium hospitality landscape, combining these with the industrious materiality of traditional English pubs to create a series of authentic bar experiences that rival the very best high street offering.