Trend Island - THE BIG BANG OF CREATIVITY

THE BIG BANG OF CREATIVITY TREND ISLAND Department store Moscow (2018) AREA GBA: 4.000 M2 / GLA: 3.500 M2 In our opinion, Trend Island is a very significant project for the Russian and European markets. It is the first department store in Moscow, which represents a beauty zone, accessories for home and leisure, coffee shops, children’s zones and a lecture hall (where you can listen to lectures on style, beauty and architecture or organize your own workshops and seminars) in addition to a set of DEMOCRATIC clothing brands for adults and children and modern jewelry. Due to the qualities listed above, Trend Island allows young local brands to EXPRESS themselves and GROW almost the same as the mass market does. IT IS NOT JUST A DEPARTMENT STORE BUT THE PLATFORM FOR CREATIVITY AND COMMUNAL SPACE FOR YOUNG BRANDS TO DEBUT AND GROW UP. “A NEW PLANET” WAS BORN IN THE DESIGN AS A SYMBOL OF THE BEGINNING The first stage of this fashionable space, built in 2016, has already become a landmark project for Moscow city. In 2018 two halves together became an one big country which you do not want to leave. A customer will find here the atmosphere of relaxation, discreet and elegant life style, minimalistic design clothes of fashionable architectural cut, and products for young people, street-style and eco-design of affordable brands. As well as be able to listen to a lecture about fashion in the “amphitheater”, buy books, make hair and manicure, buy goods and clothes for children and leave their kids in special children’s areas during shopping time. There are coffee points and cafes. So visitors can stay on the island forever! THE ISLAND, THE COSMOS, THE ONE NEW WORLD OF NEW BRANDS at the moment of DEBUT, INAUGURATION, BEGINNING, LAUNCH We created a legend that the two parts of the “island“ are reflected each other but in the magic mirror . In this way, one of them is a real city with roads, hatches and a huge sun in the center, which rays shin in all directions. Attention is paid to young, dynamic, Russian and international fashion brands. The initiator of the project was inspired by the urban style of cities in Europe, Japan and the USA. The second one is the “ISLAND OF THE DAWN”. This is a symbol of the place where career of young brand is just started! The island is built with smooth lines and circles, it seems that it is tenderer and toy than real, but it still remains a city, even so a bit futuristic. There is a square in the center framed with AN ARCHED ROTUNDA AND THE NEW PLANET (shining ball painted by hands), which is hung over at the eternal moment of dawn, and the street-paths of self-leveling FLOORS ARE CURVED LIKE DARK RIVERS. The new phase of Trend Island has a large number of new women’s brands, so it was important to bring in the interior elements softness and smoothness of the lines. The soft, rounded shapes in the new space allowed to emphasize new emotions and details, including the design of the fitting room for example. The space is settled in soothing colors: soft pink, dusty lilac and delicate white (the chameleon material is poured with different shades of pink, gray, lilac). Rose gold is also used in the interior, creating a cozy and elegant atmosphere. The central art object was painted by hand in shades of dawn and there is a jewelry zone under it. The functionality of the space is achieved through well-chosen details and solutions: for example, massive columns became functional objects by circular rails around them. And due to the light mobile transforming catwalks, you any composition of ready-made total looks can be created anywhere in the store. Soft zones and furniture design helped to place accents. Particular attention is paid to the details of these lounge areas - they are decorated with furniture brought from vintage European shops and have completely different character - in the first part furniture of vintage style bars and taverns is used, and in the second - delicate items of girl’s boudoirs and living rooms are implemented.