Weltmeister Experience center

As Chinese cities restrict private vehicles, digital car sharing platform Weltmeister has been bravely proving that necessity can be the mother of invention. When Weltmeister wanted to tell its story in the physical world, we designed a museum-like showroom filled with immersive experiences that move the focus from possession to mobility. Observatory inspired design, with a strong reference to northern lights embedded in Weltmeister brand DNA, formed a visual identity that can be scaled across various channels, from exhibitions to dealerships. The theme is apparent from the moment of arrival, as sliding mechanical shutters offer an enticing glimpse of the ‘observation deck’ within. Inside, the space divides into focused storytelling domes. The bright lighting in these observatory-inspired domes contrasts to the near pitch black environment beyond. This helps visitors immerse themselves in the visual and audio narrative presented, and makes navigating the space intuitive. We divided the domes into two sets: one set focuses on individual aspects of Weltmeister’s customer experience—from customization to simulation. The other focuses on the collective, allowing like-minded people to come together and learn about how Weltmeister is rising to China’s urban mobility challenges. As Weltmeister’s shown, nothing drives progress like a challenge.