The soaring heart of Memphis—a mid-century icon being reborn as a high-tech destination for the twenty-first century city.
Skyscraper in Winston-Salem, North Carolina.
Visitor Guide
The building is currently a construction zone. Check out the nearby Court Square Park for the best profile view of its marble fin facade.
The intersection of Adams Ave and North Main Street, where the tower's sheer 430-foot verticality dominates the streetscape.
Under construction. Targeted completion 2027. Future access will include office, hotel, and residential zones with a rooftop pool.
For decades, the building featured a Japanese rock garden on the roof behind the rotating restaurant, which closed in 1971. Only a few stones and a concrete path remain.
30 mins (exterior view)
Design & Structure
Originally designed by Robert Lee Hall using vertical marble panels and white chip marble. Current adaptive reuse by HBG Design prepared the structure through an expensive cleanout in 2023.
Industrial style vertical marble and aluminum windows. The new phase will include sustainable materials for office and hotel build-outs.
Supported on concrete pilings. The original revolving restaurant sat on rubber tires and rotated every 90 minutes; this mechanism is being restored for the new rooftop bar.
More by César Pelli
View all →
Frances Lehman Loeb Art Center
Minneapolis Central Library
Overture Center for the Arts
Pacific Design Center
Clorox Building
National Museum of Art, Osaka
Frequently Asked Questions
Who designed 100 North Main Street?+
100 North Main Street was designed by César Pelli and completed in 1995. It is located in Winston-Salem, United States.
Where is 100 North Main Street located?+
100 North Main Street is located in Winston-Salem, United States. Its coordinates are 36.0999°, -80.2442°.
When was 100 North Main Street built?+
100 North Main Street was completed in 1995. It was designed by César Pelli.
Can I visit 100 North Main Street?+
100 North Main Street is a real building in Winston-Salem that can be viewed from the outside. Check local information for interior access and visiting hours. Use the Parametric Atlas walking tour feature to plan a route that includes this building.