Arcelik Content Studio

Arçelik Content Studio, which was created to produce in-house solutions for the advertising and promotion needs of Koç Group brands, was designed by converting an old maintenance building located in the Çayırova campus by the sustainability principles of the organization. Waste steel materials, cages, and all other usable materials found in the campus warehouses were identified and adapted to the planning solutions by the needs of the studio. Thus, by using recycled materials as much as possible, an exemplary design and implementation was realized by acting following the main criterion of sustainability. When designing the plateaus, it was important that this 1200 square meter structure, which can meet the needs of different photo and video shootings, creates the ideal areas needed by the local/foreign crews, actors, and set staff who will come for the shootings, and that the office employees can work in conditions by the company standards. Easy-to-reach warehouses for technical equipment and decor materials, technical areas for technological infrastructures to be used intensively, large spaces to allow vehicle access were included in the program. Socializing and dining areas, wet areas, make-up rooms, and office conditions for temporary users were taken into consideration to provide pleasant working spaces. Flexible plateaus were designed where three brands can have fixed decors at the same time, and free shooting can also be done. The existing steel trusses and roof were reinforced and renovated, while the walls and floors were redesigned following acoustic requirements. Multifunctional and transformable plateaus were created that can be adapted according to different shooting scenarios. The façade of the building invites the material storage, technical area, and guest entrances by retreating to protect them from external conditions and the moving traffic of the road in front of the building. At the same time, double-faced lattice frames were used to mask the external unit and unwanted details. The facade design, which was renewed by the corporate identity of the brand, again included recycled materials, giving the industrial structure a contemporary look. The selection of all sound and lighting systems to save energy was another practice that reduced the carbon footprint of the building. Arçelik Content Studio is valued as an example of an environmentally sensitive practice that contributes to corporate sustainability goals as well as providing significant savings in the group's advertising expenses. This project, which proves that it is possible to save resources and reduce the amount of waste in building production through recycling and reuse, is a source of inspiration for organizations showing how sustainability principles can be successfully applied in a commercial environment.